Solutions for Libraries and Universities
SRDS.com provides everything needed to evaluate media brands and connect with the people behind them. Your patrons will find: media rates, contacts, audience information, logos, covers and website images, video media kits and more.
Give your patrons the real-world tools for marketing and advertising success.
SRDS.com is an online multimedia planning platform. Advertising and marketing professionals rely on the multimedia planning platform at SRDS.com to find, consider and understand what media brands fit their objectives.
Find media data, current and categorized by media type and market, in one convenient online service. With IP Authentication.
- Digital Media
- Consumer Magazine Media
- Consumer Demographics
- Business Publication Media
- Newspaper Media & Circulation
- Radio Media
- TV & Cable Media
- Out-of-Home Media
- International Media
- Multicultural and Inclusive Media
- Direct Marketing
Who needs access to SRDS.com?
- Professors who teach:
- Marketing
- Advertising
- Media
- Communication
- Business
- College students studying these subjects
- Small businesses conducting their own advertising campaigns
- Job-seekers researching media companies
Teach your students job skills for the agency world. Give your patrons the resources to build their businesses.
Regardless of the size of your library, you can bring SRDS.com to your patrons.
Learn to navigate the media landscape, plan smarter campaigns and increase efficiencies
Watch the lesson videos for each of your enrolled courses
Pass the end of lesson exams
Receive your certification and add it to your resume and LinkedIn Profile
Our Courses
Follow along with media planners through realistic scenarios to see how they answer their client’s challenges using SRDS.
COURSE OVERVIEWLearn to efficiently evaluate and identify B2B publications and healthcare journals that meet your ad campaign needs. Uncover unknown or niche titles across 190 categories with flexible search options. Learn common print media terms and understand how to analyze circulation and rate data. Easily access key industry audit reports from BPA and AAM. Finally, learn how to quickly activate your plans by exporting reports and connecting with publishers using RFI tools.
- Self-paced chapters
- Time Estimate: One Hour
- Level: Beginner
- Exam
- Certificate of completion
- Downloadable resources
COURSE OVERVIEWUnderstand how to quickly analyze and pinpoint magazine titles that reach consumer audiences across 80 categories. Discover the popular and uncover the niche with flexible search options. Learn common print media terms and how to study circulation and rate data. Easily access key industry circulation and audience reports from partners AAM and MRI. Finally, learn how to quickly activate your plans by exporting reports and connecting with publishers using RFI tools.
- Self-paced chapters
- Time Estimate: One Hour
- Level: Beginner
- Exam
- Certificate of completion
- Downloadable resources
COURSE OVERVIEWLearn to increase buying efficiency, make better ad decisions and maintain control of your digital ad buys. Discover how to research and analyze over 20,000 consumer, B2B and local websites, including niche sites not found in other tools. Learn how to create quick POVs for clients using standardized, objective site profiles, third-party traffic and audience metrics and site images. Understand who to contact to buy direct from publishers and explore programmatic inventory avails, pricing and marketplace buying options.
- Self-paced chapters
- Time Estimate: One Hour
- Level: Beginner
- Exam
- Certificate of completion
- Downloadable resources
COURSE OVERVIEWMaster the art of planning ad campaigns with hyperlocal targeting across multiple media channels. Learn to identify relevant markets by zip code, city and county to pinpoint available newspaper, radio, TV, local website and out-of-home opportunities. Confirm your audience reach by analyzing maps and demographic profiles that include household counts, race/ethnicity, age, gender, income and top industries and sales rankings. Learn how to access key CPP and measurement data from SRDS partners such as Nielsen, SQAD, AAM, CVC and Comscore. Finally, learn how to quickly activate your plans by exporting reports and connecting with media outlets.
- Self-paced chapters
- Time Estimate: One Hour
- Level: Beginner
- Exam
- Certificate of completion
- Downloadable resources
COURSE OVERVIEWUnderstand how to evaluate daily U.S. newspapers, newspaper groups, community papers, alternatives, shoppers and classifieds. Learn how to pinpoint national and local newspapers in over 210 Nielsen designated market areas (DMAs). Understand common newspaper media terms and explore how to analyze circulation and rate data. Easily access key industry audit reports from AAM and CVC, plus market maps and demographic profiles. Finally, learn how to quickly activate your plans by exporting reports and connecting with publishers and representatives.
- Self-paced chapters
- Time Estimate: One Hour
- Level: Beginner
- Exam
- Certificate of completion
- Downloadable resources
COURSE OVERVIEWLearn how to increase your radio planning efficiency and make informed local ad buying decisions. Discover how to research and analyze over 10,000 AM/FM commercial stations across 260+ metro survey areas (MSAs). Identify radio stations in both large and unfamiliar markets with flexible search options. Understand common broadcast terms and how to analyze dayparts, primary demos, formats, SQAD quarterly cost-per-point estimates, market maps and demographics. Finally, learn how to activate your plans by exporting reports and connecting with station personnel and rep firms.
- Self-paced chapters
- Time Estimate: One Hour
- Level: Beginner
- Exam
- Certificate of completion
- Downloadable resources
COURSE OVERVIEWLearn to increase your broadcast planning efficiency and make informed TV ad buying decisions. Discover how to research and analyze over 2,500 TV stations, networks and cable system across all 210 designated TV markets. Understand common broadcast terms and learn how to analyze network affiliations, dayparts, quarterly SQAD cost-per-point estimates, market maps and demographic profiles. Finally, learn how to activate your plans by exporting reports and connecting with station personnel and rep firms.
- Self-paced chapters
- Time Estimate: One Hour
- Level: Beginner
- Exam
- Certificate of completion
- Downloadable resources
Stay In Touch