Meet the demands of an increasingly diverse media marketplace

Advance your campaign planning with a centralized source for efficiently identifying and comparing over 4,700 media outlets that reach multicultural and inclusive audiences.

Identify, Evaluate and Connect

• Understand the diverse media landscape
• Discover new and niche options that reach your target audience across 270 categories and 300 local markets
• Fill gaps and blind spots in your data
• Save time using enhanced search options that overlay media channels, categories, local markets and audience segments
• Tap into county-defined maps and demographic profiles for all 210 DMAs
• Easily build consideration sets and export data to reports
• Quickly activate your plans by connecting with publishers and media reps

Make informed decisions with all the data points you need to compile a plan.

Multiple channel coverage

• Business Publications
• Consumer Magazines
• Newspapers
• Radio
• Digital & Ad Networks
• TV & Cable
• Direct Marketing
• Out-of-Home

Audience Segments

• African American/Black
• Hispanic/Latino
• Asian
• LGBTQ+
• Disabilities
• Native American

Data Points

• Media channel
• Audience segment
• SRDS category and geographic market
• Media profile
• Website and media kit links
• Contact information and RFI email addresses
• Owner and affiliations
• Personnel and branch offices
• Rates and metrics
• Media-specific data